Rowland Hanson is currently the Chief Executive Officer of the HMC Company, a firm that specializes in business development and strategic communications consulting. In addition, Hanson is also the Chairman/ Founder of CRH & Associates, a consulting firm that assists companies from start-ups to the Fortune 500, through developing and executing effective marketing plans. Rowland Hanson comes into these positions with a proven track record in various fields and a remarkable educational background.

Prior to being the CEO of the HMC Company and the Chairman of CRH & Associates, Rowland Hanson went through five years of schooling to hone his knowledge on the aspects of the business world. He attended Loyola University from 1970 to 1974, where he earned his BBA in Sociology and Business. Rowland Hanson would then go on to Wharton School of Business from 1974 to 1975, where he would earn his MBA in Business Development and Marketing.

Rowland Hanson

Rowland Hanson

Chairman of the Board

Following his collegiate years, Mr. Hanson quickly entered the working world and got started in gaining invaluable experience from numerous places. A few of Hanson’s previous jobs include being the Vice President of Worldwide Marketing for the Neutrogena Corporation, and Vice President of Corporate Communications for Microsoft.

From 1978 to 1982, Rowland Hanson served as the Vice President of Worldwide Marketing for the Neutrogena Corporation, a cosmetics company that manufactures skincare products that include acne treatments and moisturizers. As the VP of worldwide marketing, Hanson’s successful branding strategies helped Neutrogena establish itself as a leading brand in skincare products. The works of Rowland Hanson at Neutrogena would later attract the big-time moguls Bill Gates and Steve Ballmer.

Walter Halicki

Proud partner of the HMC Company. This group features Rowland Hanson, the man who convinced Bill Gates on the name ‘Windows’ for Microsoft’s operating system.

• CEO of several different companies including Reputation Maxx, Reputation Maxx, Enterate Ahora, Prensa Ahora and Noticias Tiempo Compartido.

• A veteran in the online reputation management business, with more than 10 years of experience in improving the way that both companies and individuals look online though Reputation Maxx and Reputation Maxx for clients such as Resorts, Realtors, Doctors, and Technology Companies.

Walter Halicki


• Offer an extensive knowledge of the Timeshare world as well as years of experience in the field, and have specialized in helping those in the hospitality industry with ORM for years.
Specialties Include: Online Reputation Management, SEO Optimization, Social Media Management, Content Management, Public Relations, Online Marketing

• Reputation Maxx is accredited with the BBB and has maintained an A rating with zero complaints – a feat unheard of in today’s online reputation management world. Through Reputation Maxx and its sister company, Reputation Maxx, my team and I offer services such as…

Offering Positive Media Solutions to Growth Oriented Companies

Walter (Wally) Halicki Jr.

Walter (Wally) Halicki Jr. is the president of Reputation Maxx, and also oversees sales and marketing for Reputation Maxx Latin America division. In his current role with Reputation Maxx, Wally currently oversees a team of account managers and sales consultants serving clients throughout Latin America.

Wally is also the current board president of Amigos de Los Niños, a charitable organization based in Cabo San Lucas Mexico where he resides. 

Walter (Wally) Halicki Jr.


Wally has served as board member, secretary, and as mentioned is the current president of this association, all over the past 8 years.

Wally is also a current board member of SMOV – Send Me on Vacation, which is a group assisting Beast Cancer Survivors to take needed vacation after battling cancer!

Wally has over a decade of sales and marketing experience from the vacation ownership industry, accrued at multiple vacation ownership properties in Los Cabos.

Wally is a devoted husband to his wife of 12 years Diana, and a proud father of sons Eric and William. Wally and Diana are soon to be welcoming their third child, a son in October of 2016

Gene Backus is President of Backus, Carranza & Burden and is one of the top legal representatives in the nation. As the founding benefactor of Nevada Law Foundation Colleagues, Mr. Backus was recognized as a Top Lawyer in Las Vegas, NV, for 2013.

A senior partner at Backus, Carranza & Burden, he is also director of Eagle International Associates, Inc. which is a network of law firms and adjusters located throughout the United States, Europe and Canada.

Mr. Backus, who specializes in hospitality law, was the chief trial counsel in MGM’s Grand Fire Litigation and Hilton Hotel’s fire litigation.

Eugene Backus

Eugene Backus

CBoard Member

Additionally, he served as a special counsel for Agent Orange litigation, tobacco litigation and bone screw litigation. Mr. Backus was recognized as a Super Lawyer from 2007 – 2013 for Nevada and the Mountain States. His law firm, Backus, Carranza & Burden Attorneys and Counselors at Law, represents the hospitality, real estate and construction industries as well as insurance clients.

Gene Backus provides an invaluable insight into the world of hospitality and other facets of the law, putting clients at ease knowing that Reputation Maxx has exclusive access to one of the best lawyers in the nation. Should legal proceedings be necessary, Gene is there to give our team guidance on how we should proceed.

He is an e-business engineer. He is actively involved in planning and improving the development of various digital projects. He enjoys the challenges and the dynamics of working for Reputation Maxx. He thoroughly enjoys working with the team hoping the collaboration will continue to grow and strengthen. A supporter of Aids Support Center.

Aleksandar J.

Head of IT

Sani is currently working for Reputation Maxx as a project manager. His former professional experience includes a diversity of jobs in the IT Industry where he helped companies expand their business.

Being a Graphical Designer and an IT Tech, he utilizes his skills and knowledge for his personal and his company’s growth.

Sani K.

Project Manager